Kroger

About Kroger

Kroger has established itself as a major force in the retail and consumer goods industry. Known as largest US supermarket chain by revenue, the brand has built a strong global presence through its website at kroger.com and continues to innovate in its space. The company's logo has become one of the most recognizable symbols in the retail and consumer goods sector, representing the brand's commitment to quality and innovation.

The Kroger Logo

The Kroger logo — described as blue shopping cart icon — is designed to be instantly recognizable at any size, from tiny app icons to large-format displays. The symbol-only approach (without the company name) demonstrates the strength of the brand's visual identity. This design choice reflects a broader trend in modern branding where companies trust their icon alone to represent the brand, similar to how Nike uses just the Swoosh or Apple uses just the apple silhouette.

Logo style:Blue shopping cart icon

Quick Facts

What Does Kroger Do?

Kroger operates in the retail and consumer goods industry and is accessible at kroger.com. The company is recognized as largest US supermarket chain by revenue. Kroger's brand identity is built around its distinctive logo — blue shopping cart icon — which has become widely recognized across the retail sector.

As part of the broader retail landscape, Kroger competes alongside other well-known brands in the space. The company's logo serves as its primary visual identifier and is designed to work effectively across all digital and physical touchpoints — from mobile app icons and website favicons to marketing materials and product packaging.

Frequently Asked Questions