Niantic

About Niantic

Niantic has established itself as a major force in the gaming and interactive entertainment industry. Known as creator of Pokemon Go, the brand has built a strong global presence through its website at niantic.com and continues to innovate in its space. The company's logo has become one of the most recognizable symbols in the gaming and interactive entertainment sector, representing the brand's commitment to quality and innovation. The brand is also commonly referred to as pokemon go.

The Niantic Logo

The Niantic logo — described as abstract blue cross shape — is designed to be instantly recognizable at any size, from tiny app icons to large-format displays. The symbol-only approach (without the company name) demonstrates the strength of the brand's visual identity. This design choice reflects a broader trend in modern branding where companies trust their icon alone to represent the brand, similar to how Nike uses just the Swoosh or Apple uses just the apple silhouette.

Logo style:Abstract blue cross shape

Quick Facts

What Does Niantic Do?

Niantic operates in the gaming and interactive entertainment industry and is accessible at niantic.com. The company is recognized as creator of Pokemon Go. Niantic's brand identity is built around its distinctive logo — abstract blue cross shape — which has become widely recognized across the gaming sector.

As part of the broader gaming landscape, Niantic competes alongside other well-known brands in the space. The company's logo serves as its primary visual identifier and is designed to work effectively across all digital and physical touchpoints — from mobile app icons and website favicons to marketing materials and product packaging.

Frequently Asked Questions